Background: A two-time AMA/World Supercross champion, Chad Reed bases himself in the US for much of the year. Upon return, he expressed an interest in testing a rally car following a successful V8 Supercar shakedown. Fluid PR coordinated the test, including liaison with Team TRD and the venue.
Goal: To provide positive exposure for the client and generate interest from wider mainstream media.
Strategy: Fluid PR managed all aspects of the test, including the creation of media invites, liaison and follow-up with media, creation of media releases and alerts and distribution of post-event images and footage. Invites were extended to target national media as well as specialised interest magazines, general sport, motorcycling media and local media. A number of unique interview opportunities and media rides were offered to provide attendees with unique feature angles.
Results: Editorial coverage for the media event exceeded $620,000. Exposure included coverage on Network 10 plus articles in a range of national newspapers including the Courier Mail, Adelaide Advertiser, West Australian, Newcastle Herald and more. Extensive coverage on the Macquarie Regional Radio network was also achieved. The event was covered by all major motorcycling magazines and websites, including a number of multi-page articles in titles including Dirt Action and FHM.