Rally driver Ken Block shot to youtube prominence via his series of Gymkhana rally videos which attracted and continue to attract millions of viewers.
We worked with the Wasserman Media Group in the United States to make Ken’s vision of the Gymkhana World Tour a reality.
Along with all aspects of event management and planning, we undertook an extensive public relations campaign targeting a mix of industry and mainstream media.
Along with raising awareness of the Australian stop of the event, we ensured Ken’s message included an important safety angle.
The event achieved over 3 million dollars in editorial coverage with the highlights including interviews with Ken on ACA, Today Show, Channel 7 News, Channel 9 News, Channel 10 News, RPM, Fox Sports, Triple M, Zoo Weekly, The Herald Sun, The Age, Nova, 3AW as well as multiple page features in Top Gear Magazine, Motor, Wheels, Auto Action & Motorsport News.